Sans Normal Hered 2 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, packaging, posters, branding, ui labels, friendly, playful, casual, approachable, retro, approachability, simplicity, legibility, retro charm, rounded, soft, compact, blunt terminals, even weight.
A compact, rounded sans with an even stroke weight and softened corners throughout. Curves are built from simple circular/elliptical forms, and terminals tend to end bluntly with gentle rounding rather than sharp cuts. Uppercase shapes are clean and open with slightly condensed proportions, while lowercase maintains a simple, single-storey feel in several letters, reinforcing an informal rhythm. Figures are clear and sturdy, matching the letterforms with consistent weight and similarly rounded joins.
This font suits short-form display uses such as headlines, posters, packaging callouts, and brand marks that benefit from a friendly, rounded presence. It can also work for UI labels and signage where sturdy, simplified forms and strong uniform strokes help maintain legibility.
The overall tone is friendly and unpretentious, with a slightly retro, handmade warmth despite its clean construction. The rounded geometry and compact spacing create a cozy, approachable voice that feels casual rather than corporate.
The letterforms appear designed to deliver a cheerful, accessible sans style with softened geometry and compact proportions. Its consistent stroke and rounded terminals suggest an intention to balance bold visibility with a welcoming, informal character.
The design favors clarity through open counters and straightforward construction, with minimal contrast and no fussy detailing. Its tight, compact build gives it a punchy texture in lines of text, especially at larger sizes where the rounded terminals become a defining feature.