Serif Normal Boran 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Cheltenham' by Bitstream, 'ITC Cheltenham' by ITC, 'Gazette' by Linotype, 'Cheltenham Pro' by SoftMaker, and 'Criterion' by URW Type Foundry (names referenced only for comparison).
Keywords: editorial, book text, headlines, brand identity, packaging, classic, bookish, stately, traditional, confident, readability, heritage, editorial tone, warmth, authority, bracketed, ball terminals, softened, robust, oldstyle.
A robust serif with generous, rounded forms and a steady, text-oriented rhythm. Serifs are clearly bracketed and softly tapered, with a slightly sculpted, ink-trap-like feel in some joins where strokes meet. Counters are open and broadly proportioned, while curves swell into rounded terminals and occasional ball-like ends, giving the letterforms a warm, print-friendly texture. Uppercase proportions read formal and stable, and the numerals carry the same sturdy, softly modeled structure for consistent color across mixed text.
Well suited to editorial settings such as books, magazines, and long-form reading where a sturdy serif with open counters maintains clarity. It also performs strongly for headlines and display lines that benefit from a traditional, authoritative tone, and can support brand identity or packaging that aims for heritage and trust.
The overall tone is classic and bookish, evoking traditional print typography with a confident, slightly old-style warmth. Rounded terminals and softened joins keep it from feeling sharp or austere, lending an approachable, editorial voice that still reads authoritative.
The design appears intended as a conventional, readable serif that prioritizes steady texture and familiar forms, while adding warmth through rounded terminals and softly bracketed serifs. Its modeling suggests a print-minded approach that balances formality with approachability for versatile text and title use.
Spacing appears comfortable in running text, producing an even typographic color suitable for longer passages. Diagonals and curved letters maintain a consistent weight distribution, and the presence of rounded terminals and bracketed serifs adds a subtly calligraphic, humanized finish without becoming decorative.