Sans Normal Utrey 4 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Wayfinding Sans Pro' by FDI, 'Muller' and 'Muller Next' by Fontfabric, 'Achates' by Karandash, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, packaging, dynamic, modern, sporty, clean, energetic, add motion, modernize tone, emphasis, improve clarity, oblique, rounded, open counters, humanist, tapered terminals.
A slanted sans with rounded, softly squared curves and a steady, low-contrast stroke. The forms lean consistently to the right with smooth joins and gently tapered terminals that keep counters open and readable. Uppercase shapes are compact and sturdy, while lowercase shows a more fluid, humanist construction with single-storey-style simplicity in several letters and a slightly varied rhythm across widths. Figures are straightforward and upright in structure despite the overall oblique slant, matching the same rounded, even color.
Works well for branding and display settings where a sense of speed and modernity is desired, such as sports, tech, and lifestyle messaging. It can also serve for UI labels, navigation, and short paragraphs where an oblique emphasis is useful, provided sizes and spacing allow for the stronger slant.
The overall tone is brisk and forward-moving, with a contemporary, athletic feel. Its clean, open shapes read as friendly and practical rather than formal, giving text an energetic, streamlined voice suitable for modern interfaces and branding.
The design appears intended to deliver an italic-forward sans that feels contemporary and agile, balancing rounded geometry with clear, open counters for reliable reading. Its proportions and consistent slant suggest a focus on impactful headings and emphatic tone without relying on high contrast or decorative details.
The italic angle is pronounced enough to create motion in headlines, while the relatively even stroke and open apertures help maintain clarity in longer lines. Letterforms avoid sharp corners in favor of softened curves, producing a smooth texture across words.