Sans Normal Rirew 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'Foro Sans' and 'Qubo' by Hoftype, 'Merge' and 'Merge Pro' by Philatype, and 'Core Sans AR' by S-Core (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, headlines, friendly, playful, approachable, modern, clean, approachability, legibility, versatility, modernity, softness, rounded, soft, smooth, monoline, open.
This is a rounded, monoline sans with smooth joins and generously curved terminals. Forms lean toward circular and elliptical construction, with soft shoulders and a consistent stroke that keeps texture even across lines of text. Counters are open and clear, and the overall rhythm is steady, with slightly lively shaping in diagonals and curves that avoids rigid geometry. Numerals follow the same rounded logic, staying bold and legible with simple, uncluttered silhouettes.
It works well for interface copy and product experiences where a friendly, non-intimidating tone is desired, while remaining clear enough for longer passages at moderate sizes. The rounded shapes also make it a strong fit for branding, packaging, and headline settings that benefit from warmth and approachability without sacrificing legibility.
The rounded construction and softened terminals create a warm, approachable tone that feels contemporary and easygoing. It reads as informal but not messy, giving text a friendly voice suited to everyday messaging and consumer-facing communication.
The design appears intended to deliver a modern, human-friendly sans that prioritizes clarity and comfort. By pairing consistent strokes with rounded terminals and open forms, it aims to stay highly legible while projecting an inviting, upbeat character.
Uppercase shapes stay simple and sturdy, while the lowercase emphasizes smooth, single-storey forms and open apertures for clarity. The dot on i/j is round and prominent, reinforcing the soft, approachable personality, and the overall spacing appears comfortable for continuous reading.