Serif Flared Ustu 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, essays, branding, classic, literary, formal, warm, traditional, text readability, classic tone, humanist warmth, editorial utility, bracketed, flared, oldstyle, calligraphic, open apertures.
A serif typeface with modest stroke contrast and gently flared, bracketed terminals that give stems a subtly calligraphic finish. Proportions are fairly traditional, with a moderate x-height, sturdy verticals, and rounded bowls that stay open and readable. The capitals have a measured, bookish rhythm with crisp serifs and slightly tapered joins, while the lowercase keeps a steady texture and clear counters. Numerals follow the same oldstyle-influenced, serifed construction, with soft curves and stable widths that sit comfortably alongside text.
Well suited for body text in books, long-form editorial layouts, and magazine typography where a traditional serif texture is desired. It can also work for institutional or cultural branding, pull quotes, and headlines that benefit from a classic, slightly calligraphic serif presence.
The overall tone feels classic and literary, with a calm authority suited to editorial typography. The flared endings and softened curves add warmth and a slightly humanist character, keeping it from feeling overly rigid or mechanical.
Likely designed to evoke a traditional reading experience with dependable text rhythm, while using flared, bracketed terminals to introduce a human touch and gentle distinction in display settings.
In longer text the face maintains an even color and consistent spacing, while the flared terminals provide subtle detail at larger sizes. The shapes balance firmness and softness, producing a composed texture without sharp, high-contrast sparkle.