Sans Superellipse Asmew 7 is a very light, normal width, low contrast, upright, normal x-height font.
Keywords: interface, branding, signage, editorial, packaging, minimal, clinical, contemporary, technical, airy, geometric clarity, softened tech, systematic neutrality, ui legibility, monoline, rounded corners, squarish bowls, open apertures, geometric.
A monoline sans with rounded-rectangle geometry: bowls and counters read as soft superellipses, giving letters a gently squared, tubular feel. Corners are consistently rounded, terminals are clean and unflared, and curves transition into straights with little to no modulation. Proportions are compact and controlled, with generous internal counters and clear spacing that keeps the texture even at smaller sizes. The numerals follow the same rounded-rect logic, with simplified, open forms and steady stroke behavior throughout.
Well suited to interface and product typography where a crisp, unobtrusive voice is needed, especially in labels, navigation, and UI chrome. It can also support modern branding systems, wayfinding, and editorial layouts that favor a light, geometric texture, as well as packaging where a clean, contemporary tone is desired.
The overall tone is clean, quiet, and modern, leaning toward a utilitarian, UI-minded aesthetic. Its softened corners keep it from feeling harsh, but the disciplined geometry still reads as technical and precise. The lightness adds an airy, understated presence suited to restrained, contemporary design.
The design appears intended to merge geometric discipline with approachable softness by basing round forms on rounded rectangles and maintaining a strict, monoline construction. The goal seems to be a modern sans that feels technical and systematic while staying friendly through consistent corner rounding and open, legible shapes.
Several forms show a deliberate blend of straight sides and rounded corners, producing a distinctive “soft-square” rhythm across both uppercase and lowercase. The consistent corner radius and open counters create a calm page color and help maintain clarity in dense text blocks.