Sans Normal Ilmal 2 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Along Sans Rounded' by Brenners Template, 'Duplet Rounded' by Indian Type Foundry, and 'Proper Tavern' by Larin Type Co (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, kids media, playful, friendly, chunky, cheerful, bubbly, approachability, high impact, playfulness, simplicity, rounded, soft, blunt, cartoonish, compact.
A heavy, rounded sans with soft, fully blunted terminals and smooth, continuous curves. Counters are generally small and circular, giving letters a compact, filled-in look and a strong, even color on the line. Uppercase forms are simplified and geometric, while lowercase stays similarly rounded with single-storey shapes (notably a and g) and short, soft shoulders. Overall spacing reads generous, and the uniform stroke treatment keeps the texture consistent across letters and figures.
Best suited for display roles such as headlines, logos, packaging, posters, and short brand statements where a bold, friendly presence is needed. It also fits children’s media, playful retail, and casual social graphics. For longer text, larger sizes and looser spacing will help maintain clarity due to the compact counters and heavy overall mass.
The font projects a warm, approachable personality with a toy-like, upbeat tone. Its rounded construction and compact counters make it feel friendly and informal, leaning toward fun and lighthearted communication rather than serious or technical messaging.
The design appears intended to deliver maximum impact with an inviting, rounded voice—prioritizing soft shapes and simple geometry to create a memorable, approachable display style.
Distinctive details include circular dots on i and j, a symmetrical, rounded w built from joined strokes, and numerals that echo the same soft, bulbous geometry. The dense interior spaces and heavy joins suggest it will look best with adequate size and breathing room, where the rounded silhouettes can remain clear.