Sans Superellipse Emdav 7 is a regular weight, wide, low contrast, italic, tall x-height font.
Keywords: branding, logotypes, ui, headlines, posters, modern, technical, sporty, friendly, dynamic, streamlined modernity, approachable tech, speed emphasis, geometric clarity, rounded, oblique, soft corners, monoline, open apertures.
A slanted, monoline sans with rounded-rectangle construction and softened corners throughout. Curves are squarish and controlled, with open apertures and generous interior counters that keep forms clear despite the forward lean. Strokes maintain an even color with minimal modulation, and terminals tend to be clean and slightly sheared, reinforcing the oblique rhythm. Proportions feel horizontally expansive with a relatively large x-height, producing compact ascenders/descenders and a steady, contemporary texture in text.
This face is well suited to branding and logotypes that want a streamlined, contemporary voice, as well as UI labels and interface typography where open forms help maintain clarity. Its oblique stance and wide footprint also make it effective for headlines, posters, and promotional graphics that benefit from speed and forward motion.
The overall tone is contemporary and energetic: sleek enough to read as tech-forward, but rounded enough to feel approachable rather than sharp or severe. The consistent slant adds motion and a sporty, streamlined impression, while the softened geometry keeps it friendly and modern.
The design appears intended to merge engineered geometry with approachable softness: a rounded, oblique sans that reads fast, stays clean at display sizes, and communicates a modern, active personality. The consistent stroke weight and controlled superelliptical curves suggest an emphasis on systematic construction and a smooth on-screen presence.
Round letters like O/Q show a superelliptical, squared-off oval rather than a pure circle, and many joins are subtly radiused instead of angular. Numerals follow the same rounded, oblique construction, giving sequences a uniform, engineered feel rather than a calligraphic one.