Sans Normal Abmab 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, ui labels, signage, modern, dynamic, clean, sporty, technical, add motion, modernize tone, clean emphasis, streamlined voice, oblique, sheared, geometric, crisp, monoline.
This typeface has a consistent oblique construction with a steady, low-contrast stroke and largely uniform line weight. Letterforms lean on simple geometric curves and straight segments, producing clean bowls and open counters, with terminals that read mostly blunt or lightly angled rather than calligraphic. Proportions feel balanced and contemporary, with a straightforward rhythm in text and slightly condensed-looking joins where diagonals meet, giving the design a taut, efficient texture.
It suits headlines, short copy, and branding where a clean sans voice with added motion is desirable. The consistent strokes and open shapes also make it practical for UI labels and signage-style applications, especially when you want emphasis or differentiation without moving into an overtly decorative style.
The overall tone is brisk and contemporary, with a forward-leaning motion that suggests speed and momentum. Its restrained detailing and smooth curves keep it neutral and professional, while the slant adds energy that can feel sporty or tech-adjacent in headlines.
The design appears intended as a streamlined italic sans for modern communication, pairing geometric clarity with a strong sense of forward movement. It aims to read cleanly at display and text-adjacent sizes while projecting an active, contemporary personality.
The italic angle is prominent enough to be a defining characteristic across both uppercase and lowercase, and the figures follow the same slanted, monoline logic for a cohesive voice. Curved letters remain rounded and even, while diagonals (in letters like A, V, W, X, Y) sharpen the texture and help the font feel lively without becoming decorative.