Sans Normal Amkus 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'EB Corp' by Eko Bimantara, 'FF Sero' by FontFont, 'Gotham' by Hoefler & Co., 'Karibu' by ROHH, 'NuOrder' by The Northern Block, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, straightforward, friendly, utilitarian, clarity, impact, versatility, modernity, clean, geometric, rounded, compact, high legibility.
A compact, heavy sans with rounded, geometric construction and smooth, even curves. Strokes are uniform with minimal modulation, and terminals are largely straight or softly squared, giving the letterforms a crisp, engineered finish. Counters are relatively open for the weight, with circular forms (O, o, 0) reading cleanly and consistently. The lowercase shows a single-storey a and g, a short-shouldered r, and a simple t with a sturdy crossbar, contributing to a contemporary, uncluttered rhythm. Numerals are sturdy and clear, with generous curves and stable verticals suited to emphatic setting.
Well-suited to headlines, posters, and display copy where a strong, clean voice is needed. Its sturdy forms and clear numerals also make it a good choice for signage, UI labels, and packaging where quick recognition matters. For longer text, it works best in short blocks, callouts, and subheads where its dense weight can be an advantage.
The tone is contemporary and matter-of-fact, with a friendly edge created by its rounded geometry. It feels confident and direct rather than expressive, projecting clarity and reliability. The overall impression is functional and modern, appropriate where bold presence and legibility are primary goals.
The design appears intended as a modern, geometric workhorse that prioritizes clarity and impact. By keeping details minimal and counters open, it aims to deliver bold presence without sacrificing straightforward readability across mixed-case text and numerals.
At text sizes the dense color and compact proportions create strong emphasis; generous spacing or slightly larger leading helps maintain readability in longer passages. The broad, simple shapes hold up well in headlines and short statements, and the consistent curvature keeps the texture even across mixed case and numerals.