Sans Normal Ufmem 2 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxury, classic, fashion, dramatic, editorial impact, luxury branding, modern classicism, display emphasis, high contrast, refined, crisp, sculpted, calligraphic.
A high-contrast serif with pronounced thick–thin modulation and crisp, finely tapered hairlines. The design shows generous proportions and a relatively open, airy stance, with sharp wedge-like terminals and elegant bracketed transitions where strokes meet. Curves are smooth and controlled, counters are clean, and verticals read as dominant, giving the letterforms a stately rhythm. Uppercase forms feel monumental and classical, while the lowercase maintains a bookish structure with clear, traditional shapes and strong contrast that becomes especially visible in joins and thin cross-strokes.
This typeface is well-suited to large-size applications such as magazine headlines, cover lines, brand marks, and premium packaging where its contrast and sharp terminals can read clearly. It can also work for short editorial subheads or pull quotes, particularly in layouts that support a more dramatic typographic voice.
The overall tone is polished and assertive, leaning toward an editorial, fashion-forward sensibility. Its sharp contrast and clean finishing convey sophistication and a sense of luxury, while the classical skeleton keeps it grounded and formal rather than playful.
The design appears intended to deliver a contemporary take on classic, high-contrast letterforms, pairing a traditional serif skeleton with crisp, modern finishing. Its wide, open proportions and emphatic contrast aim to create an upscale presence and strong visual hierarchy in display settings.
The thin strokes and delicate details suggest it will look best when given enough size and breathing room. In running text, the strong contrast creates a lively texture, and the numerals match the refined, display-leaning character with similarly sharp hairlines and confident curves.