Sans Normal Diram 7 is a very light, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, branding, user interfaces, headlines, posters, modern, minimal, clean, airy, neutral, clarity, modernity, neutrality, refinement, monolinear, geometric, rounded, open apertures, wide spacing.
A restrained sans with a monolinear feel and gently rounded geometry. Strokes stay consistently thin, with smooth circular and elliptical bowls and clean, unbracketed joins. Counters are open and uncluttered, terminals are mostly straight-cut, and curves resolve with a controlled, precise finish. The overall spacing reads generous, contributing to a light, spacious texture in words and lines.
This style works well for editorial typography, branding systems, and interface typography where a clean, modern voice is needed. The thin strokes and open forms make it particularly effective for larger sizes—headlines, subheads, and short blocks of copy—where its airy spacing can read as premium and refined.
The tone is contemporary and understated, projecting clarity and refinement rather than personality-driven expressiveness. Its light touch and simple forms create an airy, calm impression suited to quiet, editorial modernism.
The design appears aimed at a neutral, geometric-leaning sans that prioritizes clarity, consistency, and a contemporary feel. Its thin, even strokes and open counters suggest an intention to create a polished, minimal texture that stays unobtrusive while still feeling deliberate.
The figures follow the same spare construction, with simple, legible shapes and minimal ornament. In the sample text, the font maintains an even rhythm and a consistent color, with round letters staying smooth and open and straight-sided letters remaining crisp and linear.