Sans Rounded Efju 6 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Evolved' by Hemphill Type, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, kids media, friendly, playful, approachable, soft, modern, soften impact, friendly branding, display clarity, modern simplicity, rounded, chunky, smooth, bubbly, high contrast-free.
A heavy, rounded sans with smooth, monoline strokes and generous corner radii throughout. Letterforms are built from simple geometric skeletons, with wide bowls, compact counters, and softly tapered joins that keep the color even in text. Uppercase shapes are sturdy and slightly condensed in feel, while the lowercase maintains clear, open forms with single-storey a and g and a short, rounded-shoulder r. Numerals match the same soft geometry, with curved terminals and a consistent stroke weight that reads cleanly at larger sizes.
This font is well-suited to short-form display settings where a friendly personality is desired, such as branding, packaging, posters, and social graphics. It also works for UI labels or signage when a soft, approachable tone is important, especially at medium-to-large sizes where the rounded details remain clear.
The overall tone is warm and non-threatening, leaning playful rather than strictly corporate. Its soft terminals and inflated curves give it a casual, friendly voice that feels contemporary and inviting.
The design appears intended to deliver a bold, friendly sans voice with maximum softness: strong silhouettes, simplified construction, and rounded terminals that reduce visual tension. It prioritizes charm and approachability while maintaining consistent stroke behavior for stable, readable word shapes.
Round dots and terminals are used consistently, and diagonals (such as in A, V, W, X, and Y) keep the same softened treatment without sharp points. The punctuation and spacing in the sample text suggest a robust, poster-like rhythm where the rounded forms create a cohesive, uniform texture.