Sans Normal Ignov 13 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Baru Sans' by Kereatype, 'Reyhan' by Plantype, and 'SK Reykjavik' by Salih Kizilkaya (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, headlines, friendly, modern, clean, approachable, playful, warm neutrality, high readability, modern utility, soft geometry, rounded, soft terminals, geometric, open counters, high legibility.
A rounded sans with monoline strokes and softly squared curves throughout. Bowls and counters are broadly circular with generous apertures, giving letters a clear, open rhythm. Terminals are consistently rounded, and many joins transition with smooth curvature rather than sharp corners, producing a calm, even texture in text. Uppercase forms are simple and geometric (notably the wide O and circular C), while lowercase maintains a straightforward, highly legible construction; numerals match the same rounded, monoline logic.
This font works well for interface labels, dashboards, and general product UI where a friendly, readable sans is needed. Its rounded geometry also suits branding systems, packaging, and wayfinding or signage, and it scales comfortably for short headlines and callouts without feeling overly formal.
The overall tone is friendly and contemporary, with a mild playfulness coming from the softened corners and round punctuation-like details. It feels approachable and non-authoritarian, balancing neutrality with warmth—well suited to user-facing communication where clarity and ease are priorities.
The design appears intended to deliver a modern, welcoming sans that stays highly legible while avoiding the severity of harder-edged grotesks. Its consistent rounding and geometric proportions suggest a focus on clean contemporary communication with a softened, human-friendly finish.
The sample text shows stable spacing and an even grayscale, with rounded shapes helping prevent harsh hotspots in words. Diagonal letters like V, W, X, and Y retain the same soft finishing, keeping the style cohesive across the set.