Print Rufu 12 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: posters, packaging, children's, headlines, stickers, playful, friendly, casual, quirky, crafty, handmade feel, approachability, informal voice, playfulness, display impact, rounded, chunky, bouncy, organic, brushy.
A chunky, hand-drawn print with rounded terminals and a brush-marker feel. Strokes are heavy and mostly monoline, with subtle wobble and swelling that keeps edges soft rather than geometric. Letters lean slightly and sit with a bouncy baseline rhythm; counters are compact and irregular, and joins are simple and unconnected. Overall spacing is fairly tight, with uneven character widths that reinforce the handmade texture.
Best suited to short display copy such as posters, product labels, packaging callouts, and playful branding where a handmade look is desirable. It also works well for children’s materials, craft-themed designs, and social graphics, but is less ideal for dense paragraphs where its heavy strokes and irregular rhythm can reduce readability.
The tone is upbeat and approachable, with a whimsical, kid-friendly energy. Its informal shapes and gentle wobble read as personal and crafty rather than polished or corporate, giving text a warm, humorous voice.
The design appears intended to mimic quick, confident marker lettering: thick, rounded, slightly leaning characters that feel drawn in one pass. It prioritizes charm and personality over typographic precision, aiming for an easygoing, approachable display voice.
Uppercase forms are simplified and slightly squashed, while lowercase shows more personality through varied widths and occasional exaggerated curves. Numerals match the same rounded, hand-rendered construction and hold up well at display sizes where the ink-like texture is most apparent.