Sans Normal Lubah 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Modeska' by Eko Bimantara, 'Oktah' and 'Oktah Neue' by Groteskly Yours, 'Rewalt' by NicolassFonts, 'Neue Reman Sans' by Propertype, 'Gilroy' by Radomir Tinkov, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, friendly, punchy, retro, confident, impact, motion, approachability, display, rounded, oblique, chunky, compact, soft-cornered.
This typeface is a heavy, oblique sans with broad proportions and rounded, soft-cornered geometry. Strokes remain essentially monolinear, producing dense, solid letterforms with smooth curves and gently flattened terminals. The design favors open counters and robust joins, while diagonals and bowls lean consistently to create a forward, energetic rhythm. Figures and capitals match the same chunky construction, reading clearly as bold blocks with rounded internal shapes.
Best suited to headlines, posters, and brand moments that need immediate impact—particularly sports, entertainment, and energetic consumer packaging. It also works well for short logo wordmarks and promotional lockups where the bold, rounded oblique shapes can carry personality at a glance.
The overall tone is upbeat and assertive, with a playful friendliness that comes from the rounded construction and pronounced slant. It feels sporty and promotional—built to project momentum, confidence, and approachability rather than restraint or formality.
The design appears intended to deliver high-impact readability with a dynamic, forward-leaning stance, pairing sturdy, rounded forms with an athletic sense of motion. It prioritizes strong silhouettes and smooth, approachable curves for attention-grabbing display typography.
Spacing appears generous enough to keep the heavy shapes from clogging, and the consistent slant helps lines of text flow smoothly at display sizes. Round letters (like O/C/e) show strong circular influence, while diagonals (like A/V/W/Y) keep a steady, uniform angle that reinforces the italic motion.