Print Hakum 1 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: posters, packaging, social media, kids branding, event promos, playful, casual, friendly, lively, handmade, handmade feel, informal voice, friendly impact, expressive display, brushy, rounded, loopy, bouncy, textured.
A loose, hand-drawn print with a subtle forward slant and a brush-pen feel. Strokes are thick and softly rounded, with gently tapered ends and occasional blobby terminals that suggest pressure changes. Letterforms are simplified and open, with irregular curves and a slightly bouncy baseline rhythm; widths and counters vary from glyph to glyph in a natural, handwritten way. Spacing is generous and uneven in a deliberate, organic manner, keeping the texture lively across words and lines.
This font works best for short-to-medium display copy such as posters, product packaging, café menus, event promotions, and social graphics where a warm, handmade personality is desired. It also suits playful branding and title treatments, especially when paired with a calmer sans or serif for supporting text.
The overall tone is upbeat and approachable, like quick marker lettering on a sign or in a notebook. Its informal rhythm and soft shapes read as friendly and energetic rather than refined or corporate, giving text a conversational, human voice.
The design appears intended to mimic quick, confident brush handwriting—prioritizing personality, motion, and human irregularity over strict typographic precision. Its shapes aim to feel spontaneous and approachable while remaining readable in punchy headlines and casual messaging.
Capitals are prominent and charismatic for headings, while the lowercase keeps a sketchy, spontaneous consistency. The numerals follow the same casual brush logic, with rounded forms and simplified construction that stays legible at display sizes.