Sans Normal Adkiv 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry and 'Resist Sans' by Groteskly Yours (names referenced only for comparison).
Keywords: branding, headlines, ui labels, wayfinding, posters, modern, technical, sporty, dynamic, clean, clarity, modernization, motion, versatility, legibility, oblique, rounded, geometric, open apertures, crisp terminals.
This is an oblique sans with rounded, geometric construction and consistently smooth curves. Strokes are even and sturdy, with minimal modulation and clean, slightly angled terminals that emphasize the slanted posture. Proportions feel generous horizontally, with broad counters and open apertures that keep letters clear at display sizes. The lowercase maintains a straightforward, contemporary skeleton, while capitals stay simple and uncluttered, yielding a steady, legible rhythm across mixed-case text and numerals.
It performs well in branding and headline contexts where a clean, forward-leaning sans can signal motion and modernity. The open forms and steady stroke weight also make it suitable for UI labels, short-form editorial callouts, and wayfinding or informational signage, particularly at medium to large sizes.
The overall tone is modern and energetic, pairing a utilitarian sans structure with the forward-leaning motion of an oblique. It reads as confident and contemporary—well suited to brand systems that want speed, efficiency, and clarity rather than warmth or ornament.
The design intention appears to be a contemporary oblique sans that combines geometric roundness with strong legibility and a sense of forward momentum. It prioritizes clarity, consistency, and a streamlined silhouette for modern communication and interface-driven applications.
The numerals follow the same rounded, geometric logic, with clear differentiation and a consistent slant that helps align them visually with the letterforms. Spacing appears comfortable and even in the sample text, supporting continuous reading while still projecting a streamlined, display-forward presence.