Serif Normal Ulrev 11 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, elegant, refined, classic, fashion, luxury, refinement, modern classic, display, hairline, crisp, sharp, delicate, transitional.
A delicate, high-contrast serif with hairline joins and crisp, finely tapered terminals. The letterforms are upright and controlled, with smooth, near-calligraphic curves and a clean, contemporary finish to the serifs. Proportions feel balanced rather than condensed, with generous counters and a steady rhythm that stays composed even at larger display sizes. Numerals and capitals show pronounced contrast and thin horizontals that reinforce a light, polished texture on the page.
Best suited to headlines, pull quotes, and large-format editorial typography where its fine contrast and crisp terminals can be appreciated. It can also work well for luxury branding and packaging systems that rely on an understated, high-end typographic voice.
The overall tone is poised and luxurious, projecting an editorial sophistication associated with fashion, culture, and premium branding. Its sharp contrast and restrained detailing create a sense of precision and formality without feeling ornate.
The design appears intended to deliver a modern, fashion-forward interpretation of a classic serif: high contrast, minimal heft, and carefully finished details aimed at elegant display and editorial use.
Thin strokes and hairline serifs create a bright, airy color, while select glyphs add subtle personality through tapered descenders and refined curves. The sample text emphasizes a smooth reading flow at large sizes, where the contrast and delicate details are most apparent.