Sans Normal Wedut 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Avenir Next Paneuropean' by Linotype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, casual, approachability, impact, warmth, display clarity, brand voice, rounded, soft, blunt, bouncy, compact.
A heavy, rounded sans with soft corners and broadly uniform stroke weight. Curves are generous and smooth, while terminals are blunt and slightly squared, giving letters a sturdy, compact feel. Counters are moderately open for the weight, and the forms favor simple, geometric construction with subtle humanized adjustments in joins and curves. Numerals match the letterforms with rounded bowls and thick, even strokes, keeping the overall texture dense and consistent in display sizes.
This font is well suited to headlines, posters, packaging, and brand marks that need a bold, friendly presence. It performs best in short to medium-length display copy where its dense color and rounded forms can carry personality without overwhelming readability.
The overall tone is upbeat and approachable, with a warm, slightly retro friendliness. Its chunky shapes and softened edges feel informal and welcoming rather than technical, making it read as bold and fun without becoming chaotic.
The design appears intended to deliver maximum impact with a soft, approachable character: a robust display sans that stays clean and legible while projecting warmth and playfulness. Its simplified, rounded geometry suggests a focus on broad usability in branding and promotional contexts.
In text settings the rhythm is tight and dark, producing strong emphasis and quick recognition at larger sizes. The rounded treatment is consistent across capitals, lowercase, and figures, helping headings and short copy feel cohesive and distinctly voiced.