Sans Superellipse Abrud 10 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Reznik' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, signage, dashboards, packaging, clean, modern, neutral, friendly, technical, clarity, systematic, modern branding, interface-ready, geometric cohesion, rounded, geometric, superelliptic, crisp, open.
This sans presents a geometric, superellipse-driven construction with rounded-rectangle bowls and smoothly curved corners throughout. Strokes are even and firm, with squared terminals softened by rounding, producing a crisp but approachable silhouette. Counters are generally open and compact, and the overall rhythm is steady with a slightly modular feel that stays consistent from capitals to lowercase and figures.
It suits interface typography, product labeling, and system-style layouts where a clean, consistent rhythm and rounded geometry help maintain clarity. It also works well for wayfinding and branding applications that want a modern, friendly technical voice without overt personality.
The tone is contemporary and no-nonsense, leaning clean and functional rather than expressive. Rounded geometry adds a mild friendliness, while the controlled shapes keep it feeling systematic and tech-adjacent.
The design appears intended to deliver a dependable, contemporary sans built on superelliptic forms—prioritizing consistency, clarity, and a cohesive rounded-rectangle aesthetic across letters and numbers.
Curves tend to resolve into flattened, superelliptic arcs rather than perfect circles, giving round letters a subtly squared presence. The figures follow the same rounded-rect logic, keeping numerals visually aligned with the letterforms.