Sans Superellipse Saju 7 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, industrial, assertive, sporty, modern, compressed, impact, space saving, motion, modern utility, rounded corners, tall caps, compact, upright stress, blocky.
A condensed, heavy sans with a consistent forward slant and rounded-rectangle construction. Strokes are thick and largely uniform, with tight internal counters and squared terminals softened by generous corner radii. Curves on letters like C, O, and S read as superelliptical rather than purely circular, and verticals dominate the rhythm, giving the alphabet a tall, compact silhouette. Lowercase forms stay sturdy and utilitarian, with single-storey shapes and short, efficient joins that keep texture dense at text sizes.
Best suited to headlines, short paragraphs, and prominent labeling where compact width and high stroke weight help text hold attention. It works well for branding and packaging that need a strong, space-efficient wordmark, and for sports or industrial-themed graphics where a condensed, slanted voice reinforces motion and urgency.
The overall tone is forceful and energetic, combining a utilitarian, engineered feel with a slightly playful softness from the rounded corners. It suggests speed and impact—more athletic and poster-forward than quiet or literary—while staying clean and contemporary.
The design appears aimed at delivering a high-impact, space-saving display sans that stays friendly enough for broad commercial use. Its rounded-rectangle geometry and consistent slant prioritize clear silhouette and strong rhythm over open readability in long-form text.
Counters are relatively narrow and apertures tend to be restricted, which increases punch in large display settings. Numerals match the caps in height and weight, maintaining a uniform, sign-like presence across mixed copy.