Sans Contrasted Hale 2 is a very bold, very wide, high contrast, upright, normal x-height font visually similar to 'Loft' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, retro, athletic, industrial, punchy, confident, impact, branding, display, poster, blocky, condensed counters, rounded corners, ink-trap feel, compact spacing.
A heavy, block-driven display sans with broad proportions and compact internal spaces. Strokes alternate between thick slabs and narrow cut-in notches, creating a deliberate, high-impact rhythm and an ink-trap-like carving in many joins and terminals. Curves are squared off and slightly rounded at the corners, while horizontals and verticals stay dominant and planar, giving the letters a sturdy, machined silhouette. The overall texture is dense and dark, with counters kept tight (notably in O, e, a, and s) and a generally uniform, poster-oriented presence across uppercase, lowercase, and numerals.
Best suited for large-scale applications where impact matters: posters, bold headlines, sports or event branding, packaging fronts, and attention-grabbing signage. It can work in short subheads or callouts, but the dense counters and tight apertures favor display sizes over extended small text.
The tone feels sporty and assertive, with a retro poster energy that reads loud and confident. Its carved openings and chunky forms suggest utilitarian strength—more “headline punch” than quiet neutrality—while still staying clean and sans-based.
The design appears intended to deliver maximum visual weight and presence with a distinctive carved stroke logic, combining a clean sans foundation with stylized cut-ins to add character. It aims for strong branding recognition and high contrast in massed letterforms rather than delicate readability.
The uppercase set looks particularly strong for short bursts, while the lowercase maintains the same block logic with simplified, compact bowls and apertures that can close up quickly at smaller sizes. Numerals follow the same squared, cut-in styling, producing a consistent, label-like color in mixed text.