Sans Superellipse Noma 9 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Eurostile Unicase' by Linotype, and 'Bi Bi' by Naghi Naghachian (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, chunky, retro, playful, sturdy, impact, approachability, clarity, retro modern, rounded, soft corners, compact counters, smooth, blunt terminals.
A heavy, rounded sans with a squarish superellipse construction and consistently softened corners. Strokes are thick and even, with blunt terminals and minimal modulation, producing compact counters and strong silhouettes. The curves read more like rounded rectangles than circles, and many joins are simplified and sturdy, giving letters a dense, blocky rhythm. Lowercase forms are single-storey where applicable, with short extenders and broad, stable bowls; numerals follow the same squarish, softened geometry for a cohesive texture in text.
Best suited to display applications where a bold, friendly voice is needed—headlines, posters, logos, packaging, and retail or wayfinding signage. It can work for short bursts of text, but its dense color suggests using generous tracking and line spacing in longer settings.
The overall tone is confident and approachable, mixing a utilitarian, sign-like presence with a playful softness. Its rounded, chunky forms feel retro-leaning and friendly rather than technical, with an emphasis on impact and readability at a glance.
The design appears intended to deliver maximum impact with a soft-edged, approachable personality, using superellipse-based geometry to keep forms sturdy, modern, and easily repeatable across the alphabet and numerals.
In the sample text, the dense weight and compact internal spaces create a strong, dark typographic color, especially in longer lines. The squarish curves and wide stance help maintain clarity at display sizes, while the simplified geometry keeps the set visually consistent across letters and figures.