Serif Other Wiji 2 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Folio' by Bitstream, 'Folio EF' by Elsner+Flake, 'Events' by Graphicxell, 'Folio' by Linotype, 'Folio SB' by Scangraphic Digital Type Collection, and 'Folio' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, signage, western, circus, vintage, poster, showcard, impact, nostalgia, display, branding, bracketed, tapered, beaky, bulbous, compressed.
A heavy, compact serif display with pronounced, tapered terminals and bracketed wedge-like serifs. The strokes are strongly modeled with rounded shoulders and slightly pinched joins, creating a carved, woodtype-like feel rather than a smooth text serif. Counters are relatively small and often vertically oriented, while bowls and stems stay stout and upright. The overall rhythm is condensed and high-impact, with lively top-and-bottom flares that add decorative bite without becoming a slab construction.
Best suited for large-scale display work where its decorative serifs and dense color can carry the design: posters, event titles, brand marks, storefront-style signage, and bold packaging labels. It can also work for short subheads or callouts, but its tight counters and heavy forms make it less appropriate for extended small-size reading.
The font projects a classic poster and show lettering energy—bold, assertive, and a bit theatrical. Its shaped serifs and swollen forms evoke vintage signage, carnival headlines, and frontier/advertising motifs, reading as attention-grabbing and nostalgic rather than neutral or editorial.
The design appears intended to deliver maximum impact in a compact width while adding character through tapered, bracketed serifs and sculpted stroke transitions. It prioritizes bold presence and vintage flair over typographic neutrality, aligning with display scenarios that benefit from a distinctive, poster-like voice.
Capitals feel especially monumental due to the wide vertical stems and emphatic top serifs, while the lowercase retains the same chunky modeling and compact spacing. Numerals share the same blocky, flared construction, keeping the set cohesive for headline systems where letters and figures mix frequently.