Sans Normal Asmob 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ideal Sans' by Hoefler & Co., 'Metro Nova' by Linotype, and 'Mundo Sans' and 'Quire Sans' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, clean, neutral, modern, friendly, functional, versatility, clarity, modernity, neutrality, accessibility, geometric, open, crisp, even, balanced.
A clean sans with predominantly geometric construction and smooth, round bowls paired with straight-sided stems. Curves are broad and even, terminals are mostly plain and squared-off, and joins stay tidy without calligraphic modulation. Uppercase forms read simple and stable (notably round O/C and a straightforward, horizontal-bar E/F), while the lowercase uses a single-storey a and g with compact counters and a clear, upright stance. Figures are straightforward and highly legible, with open apertures and consistent rhythm across the set.
It suits interface and product typography where clarity and consistency are priorities, and it scales well into headings thanks to its simple silhouettes and solid presence. The straightforward letterforms also make it a practical choice for signage and general editorial layouts where a modern, unobtrusive sans is desired.
The overall tone is neutral and contemporary, aiming for clarity rather than personality-driven quirks. Its roundness and even texture give it a friendly, approachable feel while remaining businesslike and restrained.
The design appears intended as a versatile, everyday sans: clear, contemporary, and easy to set across a range of sizes. Its geometric backbone and restrained detailing suggest a focus on broad usability and clean reproduction in both display and text settings.
In text, the face maintains an even typographic color with little visual noise; punctuation and dots are clean and distinct. The mix of geometric rounds and slightly humanized proportions helps keep long lines readable without looking overly clinical.