Sans Normal Efrir 16 is a light, wide, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, ui, posters, clean, modern, friendly, casual, airy, readability, approachability, modernity, informality, versatility, oblique, rounded, open counters, soft terminals, humanist.
A lightly built oblique sans with wide, open proportions and generous internal space. Strokes are smooth and even, with rounded curves and softly finished terminals that keep the texture calm and consistent. The letterforms favor open apertures and clear countershapes, and the figures follow the same simple, rounded construction. Overall spacing reads relaxed, producing an airy rhythm that stays legible without feeling rigid.
Well suited to branding systems that want a modern, friendly voice, as well as editorial decks and magazine-style headlines where an oblique emphasis is useful. The open shapes and calm texture can also work in UI labels and short blocks of text, and the wide stance makes it effective for posters and packaging where spaciousness is a feature.
The tone is contemporary and approachable, with a mild humanist warmth under a clean, streamlined surface. Its slant adds motion and informality, making it feel conversational rather than corporate.
The design appears intended as a versatile, everyday oblique sans that prioritizes clarity and a relaxed rhythm. It aims to deliver a modern look with softened geometry, balancing efficiency with approachability.
In text, the combination of broad set width and light stroke creates a bright page color, especially at larger sizes. Circular forms (like O/0 and C/G) appear prominently rounded, while diagonals and joins remain crisp enough to keep words from looking mushy.