Sans Normal Molir 10 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Kinetika' by Monotype, and 'Bajazzo' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, punchy, friendly, retro, high impact, friendly branding, display emphasis, retro flavor, rounded, blocky, soft, compact, bulky.
A heavy, rounded sans with broad, compact silhouettes and consistently soft corners. Curves are built from large circular bowls and smooth arcs, while joins and terminals stay blunt and clean rather than sharply cut. Counters are relatively small for the weight, giving letters a dense, poster-ready presence, and the overall rhythm is sturdy and even across uppercase, lowercase, and numerals.
This face is well suited to headlines and short bursts of text where maximum impact is needed—posters, packaging, storefront or event signage, and brand marks that want a friendly, bold presence. It can also work for oversized pull quotes and social graphics where clarity and character matter more than delicate detail.
The tone is bold and upbeat, with a friendly, slightly retro feel that leans more fun than formal. Its rounded geometry and chunky massing create an approachable voice that reads as confident, attention-getting, and a bit toy-like.
The design appears intended to deliver strong visual impact with a soft, rounded personality, balancing geometric simplicity with dense, high-ink shapes. It prioritizes immediate legibility and a cheerful display voice over refinement for long reading.
Distinctive details include a single-storey lowercase “a” and “g,” round punctuation-like dots on “i/j,” and numerals that follow the same rounded, high-impact construction. The shapes remain clear at display sizes, with a deliberate emphasis on solid black forms over open internal space.