Slab Contrasted Type 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Periodico' by Emtype Foundry, 'Bogue Slab' by Melvastype, 'Mundo Serif' by Monotype, and 'Leida' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, confident, vintage, sturdy, friendly, impact, authority, heritage, readability, warmth, bracketed, high-ink, blocky, soft corners, display.
A heavy slab-serif design with broad proportions, compact counters, and strongly bracketed serifs that read as sturdy rectangular blocks. Strokes show noticeable modulation: verticals and main stems feel weightier while joins and some horizontals taper slightly, giving the letterforms a carved, press-like rhythm rather than a purely monoline build. Terminals and corners are generally firm but not sharp, with subtle rounding and bracketing that softens the mass. The overall texture is dense and dark, with prominent slab feet and caps that hold a steady, upright posture across text and numerals.
Best suited for headlines, decks, pull quotes, and short blocks of copy where a dense, authoritative texture is desirable. It also fits branding and packaging that want a traditional, print-forward voice with strong readability at larger sizes.
The tone is bold and assured, combining old-style sturdiness with a contemporary editorial punch. Its slab serifs and high-ink color suggest heritage, print, and Americana cues, while the rounded bracketing keeps it approachable rather than severe.
The design appears intended to deliver maximum impact and legibility through wide, weighty forms and emphatic slab serifs, while retaining a slightly softened, classic feel via bracketing and controlled stroke modulation.
In paragraph-like setting the face produces a strong, even headline color with clear word shapes, especially from its wide stance and emphatic serifs. The numerals match the letters in weight and presence, making them suitable for prominent figures and listings where consistency matters.