Sans Normal Otmur 9 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', and 'Dexa Round' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, sporty, friendly, energetic, modern, confident, impact, motion, approachability, clarity, contemporary, rounded, oblique, soft-cornered, compact, sturdy.
A heavy, oblique sans with rounded terminals and softly squared curves that keep counters open and shapes readable. Strokes are consistently thick with minimal contrast, and the overall construction favors circular bowls and smooth joins rather than sharp corners. Proportions feel broad and stable, with generous widths in round letters (O, Q, 0) and a slightly compressed feel in some verticals, creating a lively rhythm. Numerals are bold and clear, with similarly rounded forms and straightforward silhouettes.
This style performs best in display settings such as headlines, posters, brand marks, packaging, and punchy advertising copy where a strong, forward-leaning presence is desired. The heavy strokes and open counters help maintain clarity in short blocks of text and large-scale signage.
The tone is energetic and approachable, with a sporty forward-lean and friendly rounding that reduces harshness. It reads as contemporary and confident, suited to messaging that wants impact without feeling aggressive.
The design appears intended to deliver bold emphasis with a dynamic, contemporary slant while maintaining a friendly, rounded geometry. It aims for quick recognition and high visual impact in modern communication contexts.
The italic slant is pronounced and consistent across capitals, lowercase, and figures, helping text feel in motion. Round letters stay smooth and open, while diagonals and angled strokes (K, V, W, X, Y) keep a clean, streamlined feel.