Sans Normal Obram 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Siro' by Dharma Type, 'Foro Sans' by Hoftype, 'Motiva Sans' by Plau, and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, punchy, friendly, modern, sporty, impact, approachability, clarity, modernity, brand voice, chunky, rounded, compact, sturdy, loud.
A heavy, geometric sans with broad proportions and rounded, generously filled counters. Strokes are uniform and weighty, with smooth curve transitions and minimal modulation, giving letters a dense, compact color on the page. Terminals are mostly blunt and clean, while bowls and rounds (C, O, G, e) read as near-circular and tightly controlled. The lowercase is large relative to caps, with simple, sturdy constructions (single-storey a and g), and the numerals match the same blocky, high-impact build.
Best suited to display applications where immediate impact is needed—headlines, posters, and large UI or campaign callouts. It can also work well for bold brand marks, packaging fronts, and energetic sports or lifestyle graphics where a rounded but forceful sans is desirable.
The overall tone is bold and upbeat, leaning toward a contemporary, no-nonsense voice. Its rounded geometry keeps the weight from feeling harsh, projecting approachability and energy rather than severity.
Designed to deliver maximum visibility with a friendly geometric voice: broad shapes, large lowercase presence, and simplified constructions that stay legible while projecting strength. The consistent, rounded structure suggests an intention to be versatile for contemporary branding and punchy editorial display.
Spacing appears tuned for headline presence: the strong letterforms and large internal shapes stay clear at display sizes, while the dense weight quickly dominates in longer passages. Round characters feel especially prominent, creating a rhythmic, billboard-like texture in mixed-case settings.