Sans Normal Ekdez 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, packaging, posters, refined, modern, airy, calm, modern elegance, soft emphasis, editorial clarity, humanist warmth, monolinear, open apertures, humanist, calligraphic, slanted.
A slanted, sans serif design with smooth, rounded construction and a gently calligraphic rhythm. Strokes are clean and relatively even, with subtle thick–thin modulation most noticeable in curves and joins. Uppercase forms are tall and open with broad bowls (C, O, G) and a restrained, simplified structure in E/F/T. Lowercase shows a single-storey a and g, a narrow, lightly hooked f, and a long-descending y, giving the text a flowing line. Counters are generous, terminals are mostly sheared or softly tapered rather than abruptly cut, and overall spacing reads open and uncluttered.
It suits editorial typography such as magazine features, pull quotes, and book or report titling where an elegant slant is desired without entering script territory. It can also work well for branding and packaging that benefits from a modern, refined voice, and for display sizes in posters or web headers where its open forms and smooth rhythm remain clear.
The font conveys a composed, contemporary tone with a touch of elegance from its italic posture. Its smooth curves and open shapes feel approachable and understated rather than flashy, lending an editorial polish while staying readable and calm.
The design appears intended to provide a modern italic sans with a soft, humanist feel—balancing clean, rounded geometry with gentle, pen-like movement. It aims to deliver an elegant emphasis style that stays versatile for both short headlines and readable text settings.
Numerals follow the same smooth, slightly calligraphic logic, with rounded forms (0, 8, 9) and a gently curved 2/3. The italic angle is consistent across capitals, lowercase, and figures, producing a cohesive texture in running text.