Sans Normal Ogji 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry; 'Afical' by Formatype Foundry; 'HD Canton', 'HD Node', 'HD Node Sans', and 'HD Node X' by HyperDeluxe; and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, punchy, clean, impact, clarity, modernity, brand voice, display legibility, blocky, geometric, compact, sturdy, high impact.
A heavy, geometric sans with broad proportions and large counters that keep the shapes open despite the thick strokes. Curves are smoothly rounded and largely circular, while joins and terminals are mostly straight and blunt, producing a solid, poster-ready texture. The lowercase shows simple, single-storey forms (notably a and g), and the overall rhythm is even and stable with minimal stroke modulation. Numerals follow the same robust, rounded construction, reading clearly at display sizes.
Best suited to headlines and short text where strong presence and quick readability are needed, such as posters, signage, packaging, and brand marks. It also works well for UI banners or section headers where a dense, high-impact line is desirable.
The tone is bold and direct, with a friendly modernity coming from the round bowls and open apertures. It feels energetic and contemporary rather than formal, emphasizing clarity and impact over delicacy.
The design appears intended as a modern display sans that maximizes visual impact while preserving legibility through generous counters, simple geometry, and consistent, no-nonsense terminals.
Uppercase forms are wide and strongly rectangular in their spacing footprint, giving headlines a broad, assertive stance. The ampersand is compact and sturdy, matching the overall blocky weight and avoiding overly decorative movement.