Slab Contrasted Vuma 12 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Askan' by Hoftype, 'Bogue' and 'Bogue Slab' by Melvastype, 'Mundo Serif' by Monotype, and 'Mediator Serif' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, confident, retro, rugged, friendly, punchy, impact, heritage, sturdiness, attention, legibility, chunky, bracketed, sturdy, ink-trap feel, soft corners.
A heavy, compactly built slab-serif with broad proportions and assertive, blocky forms. Serifs are thick and mostly bracketed, helping the joins feel smooth rather than sharp, while counters stay relatively open for the weight. Stroke endings and joints show a slightly carved, ink-trap-like behavior in places, giving the shapes a subtly chiseled rhythm. Round letters are full and sturdy, and the overall texture is dense, with strong vertical emphasis and clear, stable baselines.
Best suited to headlines, posters, signage, and branding where strong presence and quick recognition are needed. It also works well on packaging and editorial display settings that want a classic slab-serif voice with plenty of heft. In longer passages it’s most comfortable at larger sizes where the dense texture can breathe.
The tone is bold and dependable with a distinctly vintage, poster-like presence. It feels workmanlike and hearty—more “heritage” and “utility” than refined—while still reading as approachable due to its rounded curves and softened terminals. The overall impression is loud, direct, and good-humored.
The design appears intended as a high-impact slab serif that references traditional, print-era display types while staying clean and highly legible. Its broad stance, thick bracketed serifs, and subtly carved details aim to deliver authority and warmth in a single, unmistakable voice.
In continuous text the weight creates a dark, even color, so spacing and counters do much of the legibility work. The figures are equally robust and attention-grabbing, matching the uppercase’s visual mass. The letterforms favor impact over delicacy, with a consistent, no-nonsense rhythm across the set.