Sans Normal Okbun 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ideal Sans' by Hoefler & Co., 'Halifax' by Hoftype, 'Metro Office' by Linotype, 'Joanna Sans Nova' by Monotype, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui text, modern, friendly, confident, clean, approachable, clarity, approachability, modernity, versatility, impact, rounded, geometric, soft terminals, even rhythm, open counters.
A rounded, geometric sans with sturdy strokes and smooth curves. Letterforms lean on circular bowls and clean, straight stems, with softly finished terminals and minimal detailing. Counters are generally open and shapes stay consistent across the set, creating an even texture in text. Proportions feel balanced rather than condensed or extended, with clear separations between similar forms and a straightforward, contemporary construction.
This font suits contemporary branding and identity systems where a friendly, geometric voice is desired. It performs well for headlines, posters, and packaging that need strong presence without sharpness. Its clean construction and open forms also make it a good option for UI labels, navigation, and short-to-medium text where clarity is important.
The overall tone is modern and approachable, with a friendly softness coming from the rounded curves and gentle terminals. Its weight and simple geometry give it a confident, no-nonsense presence while still reading as welcoming rather than austere.
The design appears intended to deliver a modern geometric sans with softened edges—combining high-impact simplicity with an approachable character. It prioritizes clear forms, consistent curves, and a stable rhythm for versatile use across display and practical settings.
Round letters like O and Q appear very circular, reinforcing a geometric backbone. The lowercase shows familiar, highly legible silhouettes with clear apertures and a calm, steady rhythm; figures are plain and sturdy, suited to prominent display as well as supporting text.