Serif Normal Furuh 3 is a regular weight, normal width, high contrast, italic, short x-height font.
Keywords: book design, editorial, quotations, invitations, branding, classic, literary, formal, refined, emphasis, classic tone, editorial polish, formal voice, literary texture, bracketed serifs, calligraphic, diagonal stress, sharp terminals, ball terminals.
This is a slanted serif with pronounced calligraphic modulation: thick-and-thin strokes, diagonal stress, and crisp, tapered entry and exit strokes throughout. Serifs are bracketed and relatively fine, helping the letterforms stay elegant even at heavier stroke joins. Capitals are narrow and upright in structure but consistently italicized, with flared curves on letters like C, G, and S and a sweeping diagonal on N. Lowercase shows compact proportions and a modest x-height, with single-storey a and g, a gently hooked f, and lively, angled terminals that create a rhythmic, right-leaning texture.
Best suited to settings where an elegant italic voice is desired: book and magazine typography, pull quotes, introductions, and other emphasis text within longer reading environments. It can also work for formal stationery and refined branding, especially when used at moderate sizes where its contrast and delicate serifs remain clear.
The overall tone is traditional and cultivated, with an old-style, bookish feel that suggests established institutions and editorial polish. Its italic slant and high-contrast drawing add a sense of ceremony and emphasis, making it feel expressive without becoming decorative.
The design appears intended to deliver a classic, old-style italic suited to continuous typography, combining traditional serif construction with a calligraphic, high-contrast gesture. It prioritizes a graceful, literary rhythm and expressive emphasis while maintaining conventional proportions and readability.
Numerals follow the same italic, high-contrast logic, with open counters and sharp, calligraphic turns; the 2 and 3 have distinctive curved tops while the 7 is clean and angular. The ampersand is notably looped and fluid, matching the script-like energy of the lowercase while staying within a conventional serif system.