Sans Normal Apmun 23 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: branding, ui text, headlines, packaging, signage, friendly, modern, clean, approachable, playful, modern utility, friendly branding, clean readability, geometric clarity, rounded, geometric, soft terminals, open apertures, even rhythm.
A rounded geometric sans with smooth, circular bowls and even, monoline-like stroke behavior. Uppercase forms are spacious and steady, while lowercase shapes lean on simple single-storey construction with broad curves and gently softened joins. Counters are generous and apertures stay open, keeping interior space clear even in tighter letters. Overall proportions feel slightly expanded, with calm spacing and a consistent, tidy rhythm across letters and numerals.
Well-suited to branding systems, product packaging, and editorial headlines where a clean geometric voice should still feel welcoming. The open counters and steady rhythm also support short-to-medium UI text, labels, navigation, and clear informational signage.
The font conveys a friendly, contemporary tone—clean and straightforward, but softened by rounded geometry that adds warmth. It reads as approachable and mildly playful without becoming informal or quirky, making it suitable for brands that want clarity with a human edge.
The design intent appears to be a modern geometric sans that prioritizes clarity and consistency while softening the overall feel through rounded construction. It aims for versatile, contemporary usability—neutral enough for broad application, yet distinctive through its smooth curves and friendly proportions.
Round letters like O, Q, and G emphasize near-circular construction, and the numerals follow the same smooth, geometric logic with simple, legible silhouettes. The design stays visually consistent across sizes in the sample text, with clear word shapes and stable texture.