Serif Normal Muliv 7 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, packaging, posters, editorial, fashion, luxury, classic, dramatic, display elegance, editorial impact, brand prestige, classic refinement, high-contrast, modern serif, hairline serifs, sharp terminals, vertical stress.
A high-contrast serif with pronounced thick–thin modulation and crisp hairline serifs. The overall build is upright and fairly formal, with smooth, swelling main strokes and tapered joins that create a sculpted, calligraphic feel. Serifs are sharp and finely bracketed, and many letters show pointed, beak-like terminals and angled cuts that add sparkle at display sizes. Proportions are balanced rather than condensed, with clear differentiation between round and straight forms and a steady, elegant rhythm across capitals, lowercase, and numerals.
Best suited to display typography such as magazine headlines, pull quotes, and hero text where contrast and fine serifs can be appreciated. It also fits luxury branding, beauty/fashion packaging, and high-end editorial systems when paired with a quieter text face for longer reading. In continuous text, it will perform most comfortably at larger sizes and in well-printed or high-resolution digital contexts.
The typeface conveys a polished, editorial tone—confident and refined with a distinctly dramatic sheen. Its contrast and sharp details read as luxurious and fashion-forward, while the underlying classic serif structure keeps it authoritative and familiar.
The design appears intended to deliver a contemporary, high-fashion serif voice by combining classic roman proportions with intensified contrast and razor-fine detailing. It aims to project sophistication and impact while maintaining conventional letterforms that remain recognizable and versatile for editorial and brand settings.
Capitals have a stately presence with tall verticals and clean, crisp finishing strokes, while the lowercase mixes generous bowls with narrower joins, producing an animated texture in text. Numerals follow the same contrast logic and feel suited to titling and figure-heavy layouts where elegance matters more than rugged readability.