Sans Normal Dabus 7 is a light, narrow, low contrast, upright, tall x-height font visually similar to 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: ui text, body text, instructions, data tables, product labeling, modern, clean, neutral, tech, efficient, legibility, neutrality, system use, clarity, utility, monolinear, open apertures, generous spacing, minimal, crisp.
This typeface is a monolinear sans with a clean, geometric-leaning skeleton softened by rounded curves. Strokes are even and unmodulated, with smooth joins and largely squared terminals that keep the silhouette crisp. Counters are open and simple, and the overall rhythm is steady, with slightly condensed proportions and clear, straightforward letter construction. The lowercase shows a notably prominent x-height and compact ascenders/descenders, supporting a dense but readable texture in paragraphs.
It performs well for interface copy, documentation, and general-purpose editorial text where an unobtrusive sans is needed. The even stroke weight and open forms also suit dashboards, tables, and short labels that benefit from a steady typographic color.
The overall tone is contemporary and matter-of-fact, prioritizing clarity over personality. Its restrained shapes and even color feel technical and efficient, lending a quiet professionalism suitable for utilitarian communication.
The design appears intended as a practical, modern sans for everyday typography, emphasizing legibility and a consistent, economical texture across mixed case and numerals. Its restrained detailing suggests it’s meant to integrate smoothly into systems and layouts rather than act as a display statement.
Round characters (such as C, G, O, Q, and the numerals) read as clean ellipses, while straighter forms maintain consistent alignment and spacing, producing an orderly grid-like appearance. The digit set matches the same simple, uncluttered logic, and punctuation in the sample text blends in without drawing attention.