Sans Normal Ihrob 3 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, kids media, playful, friendly, retro, soft, casual, warmth, approachability, retro charm, display impact, brand character, rounded, bubblelike, chunky, smooth, blobby.
A heavy, rounded sans with soft, inflated strokes and generously radiused corners throughout. The forms lean on circular and oval geometry, with wide bowls, open counters, and a generally even stroke feel that’s occasionally modulated by soft “pinches” at joins. Terminals are mostly blunt and rounded, giving letters a molded, rubbery silhouette. Uppercase shapes are compact and friendly, while lowercase forms keep simple constructions with single-storey shapes where expected and a consistent, loopy rhythm across words.
Best suited to display settings such as posters, headlines, brand marks, and packaging where its rounded weight and playful presence can carry the layout. It also works well for kids-oriented content, informal signage, and short callouts where warmth and approachability are priorities. For longer passages, it’s likely most comfortable at larger text sizes with generous spacing.
The overall tone is upbeat and approachable, with a distinctly retro, toy-like warmth. Its rounded massing and soft corners project friendliness and informality, making it feel more conversational than technical. The bouncy curves and slightly quirky joins add a lighthearted, handmade energy without becoming chaotic.
The design appears intended as a friendly, characterful display sans that emphasizes softness and approachability through inflated curves and rounded terminals. Its geometry prioritizes bold presence and a cheerful rhythm, aiming for an instantly recognizable, retro-leaning voice in branding and titling contexts.
The wide, open shapes keep interior space readable at larger sizes, while the thick strokes and tight apertures in places can cause counters to fill in at small sizes. The design’s most distinctive traits are its inflated curves and softened junctions, which create a cohesive “puffy” texture across lines of text.