Sans Normal Romim 3 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, friendly, modern, playful, approachable, casual, approachability, high impact, clean modernity, legible display, friendly branding, rounded, soft terminals, open counters, geometric, sturdy.
A rounded sans with thick, even strokes and softly blunted terminals throughout. Forms lean geometric but avoid strict rigidity, using generous curves, open apertures, and slightly squared-off rounding that keeps letters sturdy at display sizes. Bowls and counters are broad and clean, with a low-stress feel and consistent rhythm; the lowercase shows single-storey a and g, compact shoulders, and smooth joins that read clearly. Numerals follow the same soft, wide construction, with ample interior space and calm, stable baselines.
Well-suited to branding and headline work where a warm, modern voice is needed, especially in logos, packaging, and promotional graphics. The sturdy, open forms also make it effective for short UI labels, wayfinding-style callouts, and other situations where friendly legibility at a glance matters.
The overall tone is friendly and contemporary, with a playful softness that feels welcoming rather than formal. Its wide, rounded shapes give it an easygoing, upbeat personality that can feel tech-adjacent without becoming cold or austere.
The design appears intended to deliver a bold, approachable sans voice by combining geometric foundations with softened terminals and roomy counters. It aims for high-impact readability and a contemporary, personable character that works in both display typography and concise supporting text.
In text, the wide proportions and rounded terminals create a strong horizontal presence and a distinctly chunky color on the page. The design favors clarity through open counters and simple, familiar lowercase structures, trading typographic sharpness for approachability.