Sans Normal Abgub 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Classic Grotesque' by Monotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, editorial, wayfinding, presentations, modern, clean, neutral, technical, efficient, clarity, modernization, readability, utility, neutrality, slanted, monoline, open apertures, rounded forms, humanist touch.
This font is a slanted, monoline sans with smooth, rounded curves and a restrained, even stroke. Letterforms lean consistently to the right, with open counters and generous apertures that keep shapes clear in text. Uppercase construction is straightforward and geometric-leaning, while the lowercase introduces softer, more human rhythm—noticeably in the single-storey a and g and the compact, rounded shoulders. Terminals are clean and mostly straight-cut, and overall spacing reads balanced with an efficient, contemporary texture.
It suits interface copy, dashboards, and product surfaces where a clean sans with a clear slant helps differentiate emphasis or convey motion. The open forms and even rhythm also make it a solid choice for editorial pull quotes, presentation decks, and straightforward signage where quick parsing matters.
The overall tone is modern and purposeful: streamlined, readable, and slightly dynamic due to the consistent slant. It feels neutral rather than expressive, lending a pragmatic, contemporary voice that can read as tech-forward without becoming cold.
The design appears intended to provide a practical italic sans that remains legible and calm, combining rounded geometry with a measured, contemporary rhythm. Its restrained detailing and consistent slant suggest a focus on clarity, efficiency, and modern application across both text and display settings.
Figures appear simple and workmanlike with rounded bowls and minimal quirks, integrating smoothly with the letters in running text. The italic angle is strong enough to be evident at display sizes, yet the forms remain stable and controlled, supporting a tidy typographic color across lines.