Sans Normal Lyrep 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe and 'Ryman Gothic' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, assertive, modern, display impact, speed emphasis, bold branding, modern utility, oblique, rounded, compact, blocky, high-impact.
A heavy, oblique sans with compact proportions and rounded, squared-off curves that keep counters tight and shapes dense. Strokes are consistently thick with smooth curvature transitions, producing sturdy bowls and softly chamfered-looking terminals rather than sharp points. The slant is uniform across caps, lowercase, and numerals, giving lines a forward-leaning rhythm, while letterforms stay broadly geometric and closed-in for strong color on the page.
Best suited to headlines, posters, and branding where a strong, forward-leaning voice is needed. It also fits sports and action-oriented graphics, bold product packaging, and promotional materials that benefit from dense, high-impact letterforms.
The overall tone is energetic and forceful, with a fast, athletic lean and a confident, headline-first presence. Its dense silhouettes and rounded geometry feel contemporary and utilitarian rather than delicate or formal.
Likely intended as a robust italic/oblique companion for attention-grabbing typography, prioritizing impact, speed, and uniform visual texture. The rounded geometric construction suggests a goal of modern clarity while maintaining an aggressive, condensed-feeling presence in display settings.
The design favors solid, easily read silhouettes over airy spacing, so text blocks appear dark and emphatic. Numerals match the letterforms in weight and curvature, reinforcing a cohesive, display-oriented voice.