Sans Normal Idrut 2 is a regular weight, narrow, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, casual, friendly, retro, lively, informal, warmth, motion, approachability, informality, retro tone, rounded, brushy, monolinear, slanted, open.
This font is a right-leaning, narrow sans with softly rounded terminals and a smooth, brush-like stroke that keeps a largely even thickness. Curves are built from clean ellipses with open counters and minimal angularity, giving letters a continuous, flowing rhythm. Capitals are simplified and upright in structure but slanted with the rest of the design, while lowercase forms stay compact with clear joins and a slightly handwritten feel. Numerals follow the same rounded, streamlined construction, with generous apertures and simple, readable shapes.
It works well for branding and packaging that benefit from an informal, personable tone, and for posters or headlines where a sense of motion is desirable. The consistent stroke and open counters also suit short paragraphs in marketing copy, captions, and social graphics where a friendly italic emphasis is needed.
The overall tone is casual and approachable, with a breezy, mid-century italic flavor that feels friendly rather than formal. Its slant and soft terminals add motion and warmth, suggesting quick handwriting without becoming messy. The texture stays consistent across lines, producing an easygoing, conversational voice.
The font appears designed to deliver a warm, energetic italic sans look—combining rounded, simplified letterforms with a handwriting-adjacent smoothness. Its intention seems to be an expressive alternative to neutral italics, providing character and momentum while maintaining straightforward readability.
The design emphasizes open shapes and smooth curves, which keeps words legible at display and short-text sizes while still feeling expressive. Ascenders and descenders are noticeable but not exaggerated, supporting a tidy line rhythm in paragraphs and headlines.