Serif Normal Apru 7 is a very bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, magazine, packaging, dramatic, luxe, editorial, classic, assertive, display impact, editorial voice, luxury tone, calligraphic flavor, bracketed, calligraphic, swashy, tapered, ball terminals.
A bold, right-slanted serif with pronounced thick–thin modulation and a distinctly calligraphic construction. Strokes taper sharply into wedge-like, bracketed serifs, with frequent teardrop/ball terminals and ink-trap-like notches where curves meet stems. The letterforms are broadly proportioned with open counters and energetic curves; bowls and diagonals show a lively, slightly sculpted rhythm rather than mechanical symmetry. Lowercase features a two-storey a, compact e with a tight aperture, and a looping f with a prominent head, while numerals and capitals carry the same flared, tapered finishing.
Best used for headlines, editorial spreads, branding marks, and packaging where a refined but forceful voice is needed. It can work for short pull quotes and subheads, especially when ample spacing and generous size allow the tapered serifs and interior details to remain clear.
The overall tone is theatrical and upscale, combining traditional book-serifs with a fashion-forward, display-oriented swagger. It feels confident and charismatic, suited to attention-grabbing settings where contrast and flourish are part of the message.
The design appears intended to deliver a classic serif foundation with heightened contrast, slanted momentum, and decorative terminals, creating a contemporary display face that still reads as traditionally rooted.
In text, the strong slant and high modulation create a dynamic texture with noticeable sparkle at larger sizes, while the sharp terminals and deep joins add a slightly carved, engraved impression. The forms maintain consistent stress and finishing across capitals, lowercase, and figures, supporting cohesive headline typography.