Sans Normal Yaju 3 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Futura' and 'Futura Paneuropean' by Linotype, 'Mix Modern' by Mix Fonts, 'Futura Now' by Monotype, and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, packaging, headlines, children’s, logos, playful, handmade, quirky, friendly, casual, handmade feel, casual display, friendly tone, analog texture, playful branding, rounded, blobby, textured, inked, imperfect.
A chunky, rounded sans with soft corners and slightly irregular outlines that mimic hand-inked or brush-painted letterforms. Strokes are heavy and mostly monoline, with subtle wobble and uneven edge texture that gives the shapes a stamped/painted feel. Counters are generally open and circular, while joins and terminals stay blunt rather than sharp. Proportions vary by character, creating an informal rhythm; lowercase appears compact with relatively small interior spaces and a simple, single-storey construction where applicable.
Best suited for display roles such as posters, playful headlines, packaging, stickers, and logo wordmarks that benefit from a handmade look. It can work for short UI labels or captions in informal contexts, but performs most reliably in larger sizes where the rounded forms and textured edges have room to breathe.
The overall tone is playful and approachable, with a craft-like, analog personality. Its bouncy shapes and imperfect edges read as youthful and informal, suggesting DIY signage, kids’ materials, or lighthearted branding rather than strict corporate neutrality.
The design appears intended to deliver a friendly, hand-drawn sans aesthetic with bold presence and a tactile, inked finish. It prioritizes character and approachability over strict uniformity, aiming for an expressive, craft-forward voice that still retains simple sans structure.
The texture and irregular stroke boundaries become a defining feature at larger sizes, where the hand-rendered character is most visible. At smaller sizes, the heavy weight and tight counters can reduce clarity, so generous spacing and moderate text sizes help maintain legibility.