Print Ilfi 2 is a regular weight, normal width, medium contrast, italic, short x-height font.
Keywords: posters, packaging, social media, children’s, craft branding, casual, playful, friendly, handmade, whimsical, approachability, handmade charm, informal emphasis, expressive display, brushy, rounded, lively, organic, imperfect.
This font has a hand-drawn, brush-pen look with softly rounded terminals, slightly flared stroke endings, and visible irregularities that mimic natural marker pressure. Letterforms lean gently and maintain a consistent, informal rhythm while allowing noticeable variation in glyph widths and stroke shapes. Curves are open and generous, counters stay readable, and the overall texture is slightly bouncy due to uneven baselines and subtly inconsistent stroke edges.
It performs best in short-to-medium display settings where a casual handwritten feel is desired, such as posters, packaging callouts, café menus, social graphics, and kid-friendly materials. The energetic texture also suits labels, invitations, and headline use where personality matters more than typographic neutrality.
The tone feels approachable and human, with a lighthearted, conversational energy. Its lively irregularities read as intentional and crafted, creating a warm, personable voice suited to informal communication rather than formal typography.
The design appears intended to capture an everyday handwritten print style—quick, confident strokes with an organic brush texture—while staying legible and broadly usable for display text. Its controlled looseness suggests a goal of friendly expressiveness without becoming messy or overly stylized.
Capitals are simple and bold in silhouette, while lowercase forms keep a compact feel with short extenders and a tight vertical profile. Numerals share the same brushed construction and remain clear at display sizes, with a hand-rendered wobble that adds character.