Sans Normal Admiv 17 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Equip' by Hoftype, 'Nietos' by Melvastype, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: branding, ui text, editorial, packaging, advertising, modern, technical, clean, dynamic, neutral, contemporary clarity, forward motion, everyday legibility, neutral branding, oblique, geometric, rounded, open apertures, smooth curves.
This typeface is an oblique sans with smooth, low-modulation strokes and a distinctly rounded construction. Capitals are broad and stable with generous inner counters, while curved letters (C, G, O, Q) read as near-circular forms with clean, open terminals. The lowercase shows a two-storey g and compact, looped forms on letters like a and e, keeping counters open for clarity. Numerals are straightforward and legible, with rounded bowls and a simple, contemporary structure. Overall spacing feels even and airy, supporting clear word shapes at display and text sizes.
It works well for contemporary branding and product messaging where a modern, slightly energetic voice is desired. The clear counters and steady spacing also suit UI labels, dashboards, and short-form editorial typography, while the oblique posture makes it particularly effective for emphasis, pull quotes, and promotional headings.
The slanted stance and rounded geometry give the font a brisk, forward-leaning energy without feeling aggressive. Its clean shapes and open counters convey a modern, utilitarian tone that can read as both approachable and efficient.
The design appears intended to deliver a contemporary sans voice with a built-in sense of motion, pairing rounded, geometric letterforms with a consistent oblique slant. The emphasis is on clarity and neutrality, while the forward tilt provides expressive lift for display and emphasis settings.
Diagonal strokes are consistently drawn, producing a cohesive rhythm across letters like N, V, W, and X. The oblique angle is strong enough to be expressive in headlines, yet controlled and uniform, avoiding calligraphic or brush-like artifacts.