Slab Square Afmar 3 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, packaging, branding, quirky, vintage, bookish, folksy, eccentric, compact impact, vintage flavor, distinctive voice, display clarity, bracketed slabs, wedge serifs, soft corners, lively rhythm, irregularity.
A condensed serif with sturdy, slab-like terminals and lightly bracketed joins that keep the texture firm while avoiding sharp, mechanical edges. Strokes stay largely even, with small inflections and tapering at joins that create a subtly hand-cut feel. The proportions are narrow with compact counters and a gently uneven rhythm across letters, giving the alphabet a lively, slightly idiosyncratic cadence. Numerals follow the same narrow stance, with simple forms and occasional curled details that echo the letterforms.
Best suited to headlines, poster copy, packaging, and branding where a compact serif with personality is helpful. It can also work for short editorial callouts or book-cover titling, especially when space is limited and a distinctive, vintage-leaning texture is desired.
The overall tone feels vintage and eccentric—part old-time print, part playful display—suggesting charm and character more than strict neutrality. Its condensed presence reads energetic and a bit theatrical, lending a distinctive voice to short phrases and titles.
The design appears intended to deliver a condensed serif voice with robust terminals and a touch of irregularity, balancing firm structure with friendly, expressive details. The goal seems to be recognizability and character in display sizes while maintaining a coherent, readable rhythm.
The shapes mix straight stems with rounded bowls, and several glyphs show small hooks or curled terminals that add personality without becoming overly ornate. The condensed set-width creates a tight, vertical color that can feel punchy in stacked lines or narrow columns.