Sans Normal Etkad 3 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: fashion, editorial, branding, logotypes, packaging, airy, modern, elegant, delicate, minimal, elegance, modernity, minimalism, lightness, monoline, geometric, rounded, slanted, clean.
A monoline, slanted sans with extremely fine strokes and a crisp, open drawing. Curves are built from smooth circular/elliptical forms (notably in O, C, G, and the numerals), contrasted with straight, lightly angled stems and diagonals that give the alphabet a consistent forward lean. Terminals are clean and unembellished, with generous apertures and wide internal counters that keep the texture light; bowls and joints remain restrained and uncluttered, producing a spacious rhythm in text.
Best suited to display and short-to-medium text where a light, upscale voice is desired—such as fashion/editorial headlines, brand identities, product packaging, and refined UI accents. It can work well for minimalist logotypes and titling where the airy spacing and geometric roundness are allowed to breathe.
The overall tone is quiet, refined, and contemporary, with a fashion-leaning elegance. Its thin construction and gentle geometric curvature read as understated and premium rather than loud or technical.
The design intention appears to be a sleek, modern italic sans that prioritizes elegance and visual lightness. By combining monoline geometry with a consistent forward slant and open counters, it aims to deliver a contemporary, premium feel in both headlines and carefully set copy.
The italic construction appears structural rather than calligraphic: strokes keep an even thickness through curves and diagonals, and the slant is uniform across uppercase, lowercase, and figures. The numerals follow the same rounded, minimalist logic, and punctuation/marks (as seen in the sample) maintain the same fine-line presence, making the style feel cohesive across mixed-case settings.